Commodity wholesale market in the second and third line cities, there are still a lot of light pole distributor, the boss (or my wife) and business support propped facade, the main business over the main door, the general also carry one or two manufacturers of the products distribution, or as a local subsidiary of a large dealer distribution, rather single product line, because the sale of small, but also reluctant to hire only their own press, boss, procurement, distribution, sales, and other rolled. the main face is a home purchase in retail stores and retail consumers. sometimes point units also cater to small Group buy.
Rod dealer is a dealer groups in the original state and initial conditions, now is the big dealers had come over from this stage, from the light pole to double pole, double pole from pole to more ~~~~~ . However, as market competition becomes more incentive, from the smooth growth of this shift rod dealer become a major distributor also increased the probability of low, and most of the light pole dealer could not shake off such a situation a small grocery wholesaler . just as a distribution channel in a small role.
Not to mention the future growth and development, on the current living conditions, the rod also has too many dealers are not easy and difficult because of limited strength, light pole dealers often failed to attract the attention of manufacturers, we fall popular products, not enough time to grasp the information easily spiral into a price war, poor profitability, weak anti-attack capability, more often studied under the subsidiary in the large-scale distributors, purely as a porter and so on. Small sale only.
I just started doing dealer, the dealer had a light pole (with his wife did not really light bar), drinks in hand only to a manufacturer's local dealership. A dozen product lines, but only with the manufacturers to sign the annual contract sales to only 30 million, this small small small profit. However, the difficult environment to exercise were also small and the games are played, as long as willing to mindless, money-making opportunities are still more than two years of light pole distribution business career down, I also got some from research and dealers rod road to survival and development, in this essays out for your reference.
1. Clean the store house.
Whether manufacturers also visit customers the impression that the door is very important at first glance, most optical levers wholesale store housekeeping is flattered. How is a random Zile. I was doing when the dealer, colleagues around the store next door housekeeping conditions are similar, stained office chairs, dirty and chaos on the ground, graffiti wall, ceiling, there are spiders in the family, and my neighbors feel indifferent.
My store is very clean and organize every day when not busy, I took a cloth to keep the rub everywhere, shop, small but neat product samples on the shelf, manufacturers of goods posters Zhang specification, store inventory partition stacked. each cargo volume of the heap are posted out of water, clean office desktop, with a business license, tax registration certificate, what are neatly hung on the walls, combined document holder in a variety of paper documents disaggregated put away, the door to others after the refreshing. flew feel good, it is very important, I had already by this neat house, attracted a number of manufacturers of business, many new products for distribution rights, in fact, the door store clean and service the whole point, not any number of input costs, as long as their more diligent point on the line. working with people at least have to get themselves clean, the whole point of it. This is another small business, there must be a sense of image, ah,
2. Use of part-time staff
Sale of small, he often overwhelmed, but they could not afford to hire and, again, instability in business, bidding and fixed operations personnel uneconomical, the author is a part-time staff by recruiting personnel solutions to the problem, I account for the I want the type of employees, working hours, conditions of use of basic quality requirements, etc., and then in schools, nearby communities recruit part-time staff to address the relevant delivery, store sales, shipping and so on into the evening. pay all quantitative assessment, the number of dry count how many, to avoid waste, laid-off workers are now more and more is looking for work and willing to have more than one part-time jobs, such as work-study students, and many own car delivery drivers. to deploy properly, the basic need, please full-time employees.
3. Follow the small but excellent portfolio of products.
Shorter product line, the more choices in products and work hard, since the goods can not rely on large stores to attract more visitors, it must rely on exotic products to attract new business, and strengthen the attractiveness of the product itself, and there are two considerations, the first home purchase as much as possible to attract customers because of delivery costs are high, too much for me, and some products I just great dealer the following distributors have regional restrictions, I can not deliver. more The key is that the Chinese people have a psychological, not a good thing to send home. their own initiative to get the door is a good thing. altogether, I meet their psychological well-organized, allowing them to pick their own home. And then pull back his joy. Province me a freight money.
4. For large distributors to force out the management.
Respond positively to the requirements of large distributors, with emphasis on surface and conform to assist in the dealer market management. Have a number of large distributors following the second installment of providers and distributors, almost all of the major distributors have to The second issue of the management business had a headache, after all, batches providers are arbitrary and not subject to the unified arrangement of changing commodity and the price system is the destruction of the leader, often a lot of trouble bringing more trouble to give large distributors, large Dealers from the starting point of the overall management is very willing to take some batches of proactive management to meet the obedience of a large distributor who, as the strength of the weak rod dealer Shangqie can to try to follow in the initial stages of a large dealer The management of the best possible use of these large distributors of power, of course, large distributors are generally given to these particular batches of some specific policy to take care of business. This is a not a small income.
5. Everyone loves a bargain
In addition to its main product, it can also add some distinctive and attractive to popularity of the merchandise. In the market, if more Liudian Simpleton, almost every day Shou Ji Jing Xiaoshang Jinxingpaohuo a factory or the information, such as clearance goods. Weihuo. Dizhang goods, etc., if only to sell their homes, both sales and popularity is difficult to ensure Moreover, many large dealers have no such points of mind to deal with these Paohuo. rod dealer can take the initiative to collect this information, choose some special goods for the store to focus pull their sales at low prices as the main selling point, after all, everyone loves the little cheap accounted for many consumers to the wholesale market is to find bargains, focus on sales of these specials, which can effectively attract retail consumers, in addition to making some profits, but also enhance the store's popularity, the formation of long-term stable source, and to help manufacturers and distributors deal with discount and clearance goods, sale negotiated settlement easier, increase their cash flow capacity.
6. Wholesale and retail combined
Rod dealers should consider opening its own Direct terminal to their commodity-based shop, directly to consumers, in particular, the focus of such communities and schools to consider the frequency of the high consumption areas, to enhance the cash flow rod dealer , while a better understanding of the terminal, the formation of their wholesale business to some extent complementary, and can also consider cooperation in other terminals, the form of shares of goods carriers.
This big dealers are not born, are also up from a little to do, but also have experienced rod dealer this stage, in fact, this business started down the size is not important, the key in the management and operation to promote sustained growth and development, carefully observed and studied, to keep warm, creative work, minimize the use of homogenization of the operation and management ideas. to become a major distributor as soon as possible.
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